Brand: Crunchy Critters

Designer: Qiongzi (Judith) Zhu

Context: Spatial design, Immersive experience design, sensory design, storytelling

This retail experience space, located in Selfridges London, is designed as an informal space where customers are able to relax on soft organic forms while listening to nature sound. The objective is to alleviate the fear and stigma associated with eating insect food by providing a safe, comfortable, fun sensory space. Customers are provided with a choice of coloured lens glasses that enable them to customise the way they see the space while the design also included a window display triptych, using black light illumination to make the display glow at night.