Brand: Catapult

Designer: Yiping (Elaine) Zhang

Context: Spatial design, immersive experience design, emerging technology

This retail experience space, located in Selfridges London, is designed to enable customers to experience the networked city. The space is staged to represent a city scape where people can access information using augmented reality technology and handheld devices. The design includes three programmes: technology, nature and health. The project showcases how technology can enable people to access information in real time in public spaces.